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In an era filled with interactive toys, licensed characters, branding and scalability, all things designed for play are made with an expiry date. Toy companies would rather profit off of toys that have a high turnover rate than with those that provide actual playtime benefits. Obsolescence is not a bug in the toy industry; it is the business model. Yet, despite the mass monetization and commercialization of toys since 1950s, a product that remains a common fixture found in ma